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Blog - milwaukee

MECCA Arena Milwaukee Throwback T-shirts

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MILWAUKEE — We are honored and humbled to have designed 4 retro themed t-shirts for the Wisconsin Center District. "The MECCA Arena in Milwaukee is where I graduated high school, college and went to my first concert. I even got to see the Bucks play on a replica Robert Indiana floor last year. This building has a lot of meaningful history to me. It's a part of my city identity," says Too Much Metal designer, Fred Gillich. 

The WCD wanted something special that was rooted in the heritage and history of the UW Milwaukee Arena but with an updated, reimagined graphic design language. "Our challenge was to respect the past, and find some visual solutions. So we looked at the iconic features of this very practical looking building: the roof arches, the fonts carved into the marble, and the bricks. Real working class stuff. Perspective. We even processed the colors from the MECCA basketball floor as a tribute to the late Robert Indiana, says Gillich. "We just wanted to honor us Milwaukeeans." 

Shirts will debut tomorrow June 13th at the Newaukee Night Market and available for purchase.

NEWS - 414 Everyone this Milwaukee Day

MILWAUKEE —In celebration of Milwaukee Day, April 14, 2018 (4/14), Too Much Metal is honoring the many heritages and cultures that contribute to the intersecting experiences of Milwaukee. A broad range of 414 themed t-shirts will be released as a part of a two-fold offering — supporting a visible community movement of self-affiliation, as well [...]

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Too Much Metal celebrates Milwaukee Bucks, Giannis Antetokounmpo’s birthday

MILWAUKEE -  On Wednesday December 6th, Too Much Metal will honor the Milwaukee Bucks’ Giannis  Antetokounmpo by donating a special edition Greece Lightning t-shirt to the entire fan section (behind the hoop) at the game. “It’s my way of giving back to the Bucks, the city, the fan section and my favorite ball player. I’ve met a [...]

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Black Friday Deal $30 Summerfest Gold Record

MILWAUKEE - For one weekend only from November 24, 2017 thru November 25, 2017, the Too Much Metal + Summerfest 50th edition gold record will be on sale for $30. You can purchase the gold record online and at the Too Much Metal Showroom. "I think what some people didn't realize is that there's real [...]

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Last regular season Bucks game at Bradley Center

MILWAUKEE — On April 9th, 2018 in partnership with the Milwaukee Bucks, Too Much Metal is celebrating 50 years of professional basketball in Milwaukee. "We love the Bucks. So we honored them and paid tribute to the team by including a little bit of their history in our design. Notice the tonal M shape of the [...]

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Too Much 414 for One Hand

MILWAUKEE -  Introducing the the 414 Peace and Rock and Roll shirt. Inspired by the power of music during a Too Much Metal Milwaukee Day event, designer Fred Gillich was messing around with hand gestures: throwing the rock horns inside and out when a proper Milrockeean yelled out, Too Much 414 for One Hand (you can [...]

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WRRD and Too Much Metal

MILWAUKEE -  Too Much Metal is honored and excited to have designed the logo and branding for Milwaukee's newest talk radio station, WRRD Resistance Radio 1510am. "My design aesthetic has always been about rebellion and an outsider's perspective," says graphic designer and Too Much Metal owner, Fred Gillich. " After 22 years of challenging authority and [...]

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Too Much Metal and Summerfest partner for Pop Up Shop

MILWAUKEE - Too Much Metal for One Hand is honored to announce a special Pop Up Shop with Summerfest on Gallery Night, Friday April 21 at 6pm. Too Much Metal and Summerfest have teamed up to introduce 12 new and exclusive t-shirt designs celebrating the 50th edition of the iconic music festival in Milwaukee.The 12 [...]

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Chase The Night Milwaukee

Feel that warm wind ? Hear that voice in your head ? This Friday I invite you to Chase the Night. Windbreaker available this Friday. Dusk is that mischievous hour. And when the sun sets, our instincts turn to chasing the night.

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Too Much Meat for One Hand and the Green Bay Packers

MILWAUKEE - Too Much Metal Fred got the opportunity to make a rad commercial with his favorite team, the  Green Bay Packers, MEIJER and coach McCarthy. The crew was great and the agency is super kewl !! REAL. NICE. "It was so much fun to work with the coach of my favorite team. You know it's not everyday you [...]

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