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Blog - Too Much Metal

The Sydney HIH letters

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MILWAUKEE — So honored to announce that Too Much Metal has procured the letters from Milwaukee's original counter culture building, Sydney HIH. Currently, the letters are displayed at the Tavern in Turner Hall until December 31st 2018. Our intentions are to restore the letters to their original capacity and have them on public display. We would like to see the letters find a permanent home where the building once stood at 3rd and Juneau as an interactive memorial, or a part of the parcel's new development.

"I believe these letters deserve a public life because they are in Milwaukee's DNA and we can't forget that," says Too Much Metal's Fred Gillich. "I just want to preserve one of the most vital pieces of history in our city's arts and counter-culture. During the Turner Hall viewing, I'm open to meetings with the developers and property owners as to how best display the Sydney HIH letters. My hope is that the finished work will offer joy to old school nostalgists and inspire a new generation of artist and creators."

So — Milwaukee — how rad can we make this ?

Fuel / Too Much Metal Pedal to the Forum

MILWAUKEE —On Sunday November 4th, Fuel Cafe and Too Much Metal are partnering to Pedal to the Forum when the Milwaukee Bucks take on the Sacramento Kings. The bike ride departs from Fuel 5th Street at 1PM to the Fiserv Forum, and the basketball game tips off at 2:30PM. Tickets will be available for pick [...]

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MECCA Arena Milwaukee Throwback T-shirts

MILWAUKEE — We are honored and humbled to have designed 4 retro themed t-shirts for the Wisconsin Center District. "The MECCA Arena in Milwaukee is where I graduated high school, college and went to my first concert. I even got to see the Bucks play on a replica Robert Indiana floor last year. This building [...]

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NEWS - 414 Everyone this Milwaukee Day

MILWAUKEE —In celebration of Milwaukee Day, April 14, 2018 (4/14), Too Much Metal is honoring the many heritages and cultures that contribute to the intersecting experiences of Milwaukee. A broad range of 414 themed t-shirts will be released as a part of a two-fold offering — supporting a visible community movement of self-affiliation, as well [...]

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Too Much Metal celebrates Milwaukee Bucks, Giannis Antetokounmpo’s birthday

MILWAUKEE -  On Wednesday December 6th, Too Much Metal will honor the Milwaukee Bucks’ Giannis  Antetokounmpo by donating a special edition Greece Lightning t-shirt to the entire fan section (behind the hoop) at the game. “It’s my way of giving back to the Bucks, the city, the fan section and my favorite ball player. I’ve met a [...]

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Black Friday Deal $30 Summerfest Gold Record

MILWAUKEE - For one weekend only from November 24, 2017 thru November 25, 2017, the Too Much Metal + Summerfest 50th edition gold record will be on sale for $30. You can purchase the gold record online and at the Too Much Metal Showroom. "I think what some people didn't realize is that there's real [...]

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Last regular season Bucks game at Bradley Center

MILWAUKEE — On April 9th, 2018 in partnership with the Milwaukee Bucks, Too Much Metal is celebrating 50 years of professional basketball in Milwaukee. "We love the Bucks. So we honored them and paid tribute to the team by including a little bit of their history in our design. Notice the tonal M shape of the [...]

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Too Much 414 for One Hand

MILWAUKEE -  Introducing the the 414 Peace and Rock and Roll shirt. Inspired by the power of music during a Too Much Metal Milwaukee Day event, designer Fred Gillich was messing around with hand gestures: throwing the rock horns inside and out when a proper Milrockeean yelled out, Too Much 414 for One Hand (you can [...]

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WRRD and Too Much Metal

MILWAUKEE -  Too Much Metal is honored and excited to have designed the logo and branding for Milwaukee's newest talk radio station, WRRD Resistance Radio 1510am. "My design aesthetic has always been about rebellion and an outsider's perspective," says graphic designer and Too Much Metal owner, Fred Gillich. " After 22 years of challenging authority and [...]

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414 Milwaukee Day Pint Glass at Brenner Brewing

MILWAUKEE - Too Much Metal is proud to introduce the long anticipated, 414 pint glass. In honor of Milwaukee Day (4/14) Friday April 14, 2017, Too Much Metal will host a party with Brenner Brewing to celebrate the city. The rad kicks off at 5pm (Happy Hour, natch). The 16oz 414 pint glass features the iconic city address tiles [...]

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