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Blog - fred gillich

MECCA Arena Milwaukee Throwback T-shirts

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MILWAUKEE — We are honored and humbled to have designed 4 retro themed t-shirts for the Wisconsin Center District. "The MECCA Arena in Milwaukee is where I graduated high school, college and went to my first concert. I even got to see the Bucks play on a replica Robert Indiana floor last year. This building has a lot of meaningful history to me. It's a part of my city identity," says Too Much Metal designer, Fred Gillich. 

The WCD wanted something special that was rooted in the heritage and history of the UW Milwaukee Arena but with an updated, reimagined graphic design language. "Our challenge was to respect the past, and find some visual solutions. So we looked at the iconic features of this very practical looking building: the roof arches, the fonts carved into the marble, and the bricks. Real working class stuff. Perspective. We even processed the colors from the MECCA basketball floor as a tribute to the late Robert Indiana, says Gillich. "We just wanted to honor us Milwaukeeans." 

Shirts will debut tomorrow June 13th at the Newaukee Night Market and available for purchase.

Too Much Metal celebrates Milwaukee Bucks, Giannis Antetokounmpo’s birthday

MILWAUKEE -  On Wednesday December 6th, Too Much Metal will honor the Milwaukee Bucks’ Giannis  Antetokounmpo by donating a special edition Greece Lightning t-shirt to the entire fan section (behind the hoop) at the game. “It’s my way of giving back to the Bucks, the city, the fan section and my favorite ball player. I’ve met a [...]

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Black Friday Deal $30 Summerfest Gold Record

MILWAUKEE - For one weekend only from November 24, 2017 thru November 25, 2017, the Too Much Metal + Summerfest 50th edition gold record will be on sale for $30. You can purchase the gold record online and at the Too Much Metal Showroom. "I think what some people didn't realize is that there's real [...]

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Last regular season Bucks game at Bradley Center

MILWAUKEE — On April 9th, 2018 in partnership with the Milwaukee Bucks, Too Much Metal is celebrating 50 years of professional basketball in Milwaukee. "We love the Bucks. So we honored them and paid tribute to the team by including a little bit of their history in our design. Notice the tonal M shape of the [...]

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Too Much 414 for One Hand

MILWAUKEE -  Introducing the the 414 Peace and Rock and Roll shirt. Inspired by the power of music during a Too Much Metal Milwaukee Day event, designer Fred Gillich was messing around with hand gestures: throwing the rock horns inside and out when a proper Milrockeean yelled out, Too Much 414 for One Hand (you can [...]

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Too Much Metal and Summerfest partner for Pop Up Shop

MILWAUKEE - Too Much Metal for One Hand is honored to announce a special Pop Up Shop with Summerfest on Gallery Night, Friday April 21 at 6pm. Too Much Metal and Summerfest have teamed up to introduce 12 new and exclusive t-shirt designs celebrating the 50th edition of the iconic music festival in Milwaukee.The 12 [...]

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414 Milwaukee and Milwaukee Torrent team up with new soccer jersey

MILWAUKEE -Very excited to announce the 414 Milwaukee Torrent soccer vintage jersey. Working with the University of Wisconsin - Milwaukee Men's soccer program in the past and as a founding member of the Milwaukee Barons (Milwaukee's independent soccer supporters group), Too Much Metal has shown its commitment and advocated for the beautiful game for decades. Partnering [...]

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Too Much Metal Happy Hour Micro Sale

MILWAUKEE - Beginning every Friday from November 11th through December 24th, Too Much Metal Showroom will offer $15 t-shirts during the very popular and traditional Milwaukee Happy Hour (4pm-6pm). "Well...you know nothing says Milwaukee like a t-shirt," says Too Much Metal's Fred Gillich. "And who wants to go home right after work when it's dark [...]

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MILWAUKEE BUCKS ORIGINALS + TOO MUCH METAL Vintage 414 Shirt

MILWAUKEE - Too Much Metal is honored to announce another 414 Milwaukee Original t-shirt collaboration with the Milwaukee Bucks. This marks the 4th time that Bucks and Too Much Metal have partnered. The 414 Vintage t-shirt will debut at the December 5th Bucks vs. Spurs game. As part of the Milwaukee Original promo, ticket holders [...]

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414 Patch added to Milwaukee Torrent kit

June 21st, 2016 Milwaukee, WI— The Milwaukee Torrent have added the 414 Milwaukee area code to the left sleeve of both the home and away jersey. The new jerseys will be on display and make their debut on July 2nd vs LC Aris. The Torrent have also teamed up with local Milwaukee business Too Much Metal For One Hand [...]

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