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Blog - Too Much Metal

Too Much Metal turns 21

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MILWAUKEE —

Streetwear and t-shirt brand, Too Much Metal, celebrates 21 years of business on June 1, 2021. "I started this whole thing with a sticker 21 years ago from my 'warehouse apartment' on Prospect Avenue in Milwaukee," says Too Much Metal designer, Fred Gillich. "Too Much Metal has taken on a life of its own. It's been all over the world, in the movies, and rockstars from Led Zeppelin to Metallica have all thrown the horns or worn the t-shirt at one point or another."

To celebrate the 21 year anniversary, Too Much Metal will be dropping new designs inspired by the enduring iconography of rock and roll. Look for a summer party on June 26th 2021 at Too Much Metal Showroom. For more information contact fred@toomuchmetal.com

Giant 414 Flag Part II

MILWAUKEE —  MILWAUKEE — On Monday April 12th at NOON, 414 Milwaukee is proud to celebrate Milwaukee Day (April 14th) by unfurling the giant 414 Flag from the balcony of City Hall — again. "In 2019 we dropped a giant 414 flag from City Hall to celebrate the good land. This time — a couple of years [...]

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414 Justice/ Light has Weight

414 Justice front print t-shirt. Back print Light has Weight. Your experiences have weight. Your voice has weight. Your truth has weight. So shine your light for everyone to see — it has gravitas.The continued sale of this shirt will — with 100% of the proceeds — go directly to these black and brown owned [...]

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414 Beer

### FOR IMMEDIATE RELEASE ### February 5th 2020 You are invited to an exclusive private sampling of the brand new 414 beer at  Ray’s Wine and Spirits on February 27 2020 at 7pm. 414 beer is a premium style lager made from German Heirloom Barley, Hallertau Mittlefrüh hops and a German lager yeast strain with 5.1% ABV. Crafted by [...]

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414 and Harley-Davidson

MILWAUKEE —Proud and honored to announce the 414 ® and Harley-Davidson ® t-shirt collaboration. 414 and Harley debut two, limited-edition, co-branded t-shirts celebrating Milwaukee pride and heritage. Get The 414 and 414 Peace Hands tees here and at the 414 Milwaukee Store (207 East Buffalo St #318 Milwaukee, WI 53202). "Dudes ?! I can't tell [...]

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GIANT 414 FLAG TO BE UNFURLED AT CITY HALL

414 Milwaukee 207 East Buffalo St 3rd Floor Milwaukee, WI 53202 414-465-8009 info@414milwaukee.com FOR IMMEDIATE RELEASE GIANT 414 FLAG TO BE UNFURLED AT CITY HALL MILWAUKEE — On Tuesday April 9th at 7am, 414 Milwaukee is proud to celebrate Milwaukee Day (April 14th) by unfurling a giant 414 Flag from the balcony of City Hall. “I’m so proud of Milwaukee. I can’t [...]

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414 Pint Glass with Good City Brewing

MILWAUKEE — Back by popular demand, the 414 pint glass. Too Much Metal has partnered with Good City Brewing to bring you a special Milwaukee Bucks themed pint glass for this year’s Milwaukee Day (4/14). For $10 you get one 16oz glass and one pint of Good City beer. Pre-order and pick up at the Good [...]

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The Sydney HIH letters

MILWAUKEE — So honored to announce that Too Much Metal has procured the letters from Milwaukee's original counter culture building, Sydney HIH. Currently, the letters are displayed at the Tavern in Turner Hall until December 31st 2019. Our intentions are to restore the letters to their original capacity and have them on public display. We [...]

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Fuel / Too Much Metal Pedal to the Forum

MILWAUKEE —On Sunday November 4th, Fuel Cafe and Too Much Metal are partnering to Pedal to the Forum when the Milwaukee Bucks take on the Sacramento Kings. The bike ride departs from Fuel 5th Street at 1PM to the Fiserv Forum, and the basketball game tips off at 2:30PM. Tickets will be available for pick [...]

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MECCA Arena Milwaukee Throwback T-shirts

MILWAUKEE — We are honored and humbled to have designed 4 retro themed t-shirts for the Wisconsin Center District. "The MECCA Arena in Milwaukee is where I graduated high school, college and went to my first concert. I even got to see the Bucks play on a replica Robert Indiana floor last year. This building [...]

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