MILWAUKEE — 414 Milwaukee and Vernacular Brewing are proud to introduce a new beer can collaboration program with Milwaukee businesses and organizations. This promotion is an opportunity for Milwaukee to build and strengthen community. The promotion combines the 414 brand with Vernacular's pilsner beer, and qualifying partners have the freedom to design their own cans. For more information and opportunities contact Fred Gillich at 414 Milwaukee.

The inaugural program features the Milwaukee Turners, an organization dedicated to fostering health of body and mind through an array of diverse programs in physical education, public forums, music and art events. Ignite the Spirit, an organization providing emotional and physical support and financial assistance to Milwaukee Firefighters during times of need. And Dream Lab, a business, art gallery and bar serving Milwaukeeans on National Avenue.

The 414 / Milwaukee Turners will be available after September 16th 2020

The 414 / Ignite the Spirit cans will be available after September 16th 2020

The 414 / Dream Lab after September 16th 2020

"This canlaboration promotion is such a purposeful way to invest in Milwaukee's bottom line. We want to celebrate the visionaries, risk takers and mold breakers who define Milwaukee. I think this program facilitates a mechanism for collaborators to share and express their story," says Fred Gillich of 414 Milwaukee.

“Finding creative ways to support local organizations I believe in is what I’ve spent my career focused on” said brewer, Mike Brenner. “In Milwaukee, I’ve always known beer is the solution.”