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Blog - too Much metal
Peter Santenello tours the 414
Posted by Too Much Metal on 28th Nov 2023
MILWAUKEE — Hey everyone check out
Peter Santenello's visit to the 414. This is how we make Milwaukee Rad. I believe in this city. Milwaukee is the ultra-violet light that guides Wisconsin. We are a fearless sunshine enduring loitering winters. We are bright and reliant stars, polka dotting the night sky with our trophies and scars. Thank you Peter 
for including our city in the American story.
414 Day 2023
MILWAUKEE —Come celebrate 414 Day at the store. Shop, make friends and have a beer. Dropping the new 414 Baseball jersey. And FREE 414 Beer for everyone while supplies last. Doors open April 14th at NOON. Celebrate until 8p.
Too Much Metal turns 21
MILWAUKEE —Streetwear and t-shirt brand, Too Much Metal, celebrates 21 years of business on June 1, 2021. "I started this whole thing with a sticker 21 years ago from my 'warehouse apartment' on Prospect Avenue in Milwaukee," says Too Much Metal designer, Fred Gillich. "Too Much Metal has taken on a life of its own. [...]
Giant 414 Flag Part II
MILWAUKEE — MILWAUKEE — On Monday April 12th at NOON, 414 Milwaukee is proud to celebrate Milwaukee Day (April 14th) by unfurling the giant 414 Flag from the balcony of City Hall — again. "In 2019 we dropped a giant 414 flag from City Hall to celebrate the good land. This time — a couple of years [...]
414 Justice/ Light has Weight
414 Justice front print t-shirt. Back print Light has Weight. Your experiences have weight. Your voice has weight. Your truth has weight. So shine your light for everyone to see — it has gravitas.The continued sale of this shirt will — with 100% of the proceeds — go directly to these black and brown owned [...]
414 Beer
### FOR IMMEDIATE RELEASE ### February 5th 2020 You are invited to an exclusive private sampling of the brand new 414 beer at Ray’s Wine and Spirits on February 27 2020 at 7pm. 414 beer is a premium style lager made from German Heirloom Barley, Hallertau Mittlefrüh hops and a German lager yeast strain with 5.1% ABV. Crafted by [...]
414 and Harley-Davidson
MILWAUKEE —Proud and honored to announce the 414 ® and Harley-Davidson ® t-shirt collaboration. 414 and Harley debut two, limited-edition, co-branded t-shirts celebrating Milwaukee pride and heritage. Get The 414 and 414 Peace Hands tees here and at the 414 Milwaukee Store (207 East Buffalo St #318 Milwaukee, WI 53202). "Dudes ?! I can't tell [...]
GIANT 414 FLAG TO BE UNFURLED AT CITY HALL
414 Milwaukee 207 East Buffalo St 3rd Floor Milwaukee, WI 53202 414-465-8009 info@414milwaukee.com FOR IMMEDIATE RELEASE GIANT 414 FLAG TO BE UNFURLED AT CITY HALL MILWAUKEE — On Tuesday April 9th at 7am, 414 Milwaukee is proud to celebrate Milwaukee Day (April 14th) by unfurling a giant 414 Flag from the balcony of City Hall. “I’m so proud of Milwaukee. I can’t [...]
414 Pint Glass with Good City Brewing
MILWAUKEE — Back by popular demand, the 414 pint glass. Too Much Metal has partnered with Good City Brewing to bring you a special Milwaukee Bucks themed pint glass for this year’s Milwaukee Day (4/14). For $10 you get one 16oz glass and one pint of Good City beer. Pre-order and pick up at the Good [...]
The Sydney HIH letters
MILWAUKEE — So honored to announce that Too Much Metal has procured the letters from Milwaukee's original counter culture building, Sydney HIH. Currently, the letters are displayed at the Tavern in Turner Hall until December 31st 2019. Our intentions are to restore the letters to their original capacity and have them on public display. We [...]