MILWAUKEE - Too Much Metal is proud to announce Viking Screams - an essential rock and roil for Spring Gallery Night, April 17th 2015.

Produced exclusively by the Beardy Apothecary for Too Much Metal, Viking Screams cries out like a clap of thunder from a peaceful sky. It is made of all natural oils artfully mixed together. Exploding in base notes of sandalwood, dancing on top notes of lavender with an orange blossom mid range, Viking Screams then encores with two secret guitar solos. 

It's a fresh-from-battle scent, an ancient balance of hardwood wrapped in soft leather with all the power of Thor's hammer. Viking Screams is the essence of a natural world before the development of plastics and petrol.

"This is something new and exciting," says Fred Gillich, Too Much Metal designer. "My guilty pleasure is aromatherapy. Smell is a change agent for me … and I've always wanted to have a Too Much Metal scent. After explaining what I imagined, The Beardy Apothecary nailed it on their first attempt. They carefully listened and made something very, very beautiful. I couldn't be more happy." 

Viking Screams is a multi-purpose oil. Both men and women can wear it. "The masculine and feminine notes will find you and blend with your natural levels. It is chemistry and these oils can also be used as a home defuser. But the hunt happens once it soaks into your imagination, " says Gillich. Package includes 6, 4ml clear vials and an engraved, stained wooden box.

"This new adventure has been an epic march of magical collaboration," says Gillich. There's also an accompanying video for Viking Screams directed by Kenneth Kornacki for KENKO. "That dude is a full-on genius wizard," says Gillich. "And when you watch the video, it captures that rush of adrenaline you feel when passion burns through your veins. That's you finding your Viking Scream."  

Viking Screams will be available to sample and purchase at Too Much Metal Showroom  and online at toomuchmetal.com beginning April 17th.